3 min read
Why define the processes that affect the customer experience?
According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.
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According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.
Read More2 min read
"The only constant is change" - Heraclitus. He said the phrase more than 2500 years ago, yet it remains a valid thought for today's fast-paced,...
2 min read
It is first essential to identify where the gap is to improve a process. That is, you define the current situation, analyze it and find the...
2 min read
If your goal is to improve a process, the first thing you must do is understand it. To do this, you need to get the information, define the step by...
6 min read
A few months ago, near my house, a family decided to start a business and use part of their garage as a bakery. They put up a display case, had their...
2 min read
Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that...
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It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge...
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In today's highly competitive market, people have a variety of brands or entities to turn to when they need a product or service. For a company to...
2 min read
Customer Experience (CX) refers to customer experiences with a particular brand. That is, it focuses on the touchpoints that exist before, during and...