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Aileen Pierce

Why define the processes that affect the customer experience?

3 min read

Why define the processes that affect the customer experience?

According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.

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defining processes before automation

2 min read

Adapting to disruption: defining processes before automation

"The only constant is change" - Heraclitus. He said the phrase more than 2500 years ago, yet it remains a valid thought for today's fast-paced,...

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Process improvement using As Is & To Be

2 min read

Process improvement using As Is & To Be

It is first essential to identify where the gap is to improve a process. That is, you define the current situation, analyze it and find the...

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 How to improve processes in a few steps?

2 min read

SIPOC: How to improve processes in a few steps?

If your goal is to improve a process, the first thing you must do is understand it. To do this, you need to get the information, define the step by...

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DMAIC and other Six Sigma tools to drive continuous improvement

6 min read

DMAIC and other Six Sigma tools to drive continuous improvement

A few months ago, near my house, a family decided to start a business and use part of their garage as a bakery. They put up a display case, had their...

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Designing with empathy

2 min read

Designing with empathy (Design Thinking)

Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that...

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Design Thinking: think outside the box

2 min read

Design Thinking: think outside the box

It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge...

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Importance of customer experience design (CX)

2 min read

Importance of customer experience design (CX)

In today's highly competitive market, people have a variety of brands or entities to turn to when they need a product or service. For a company to...

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CX Design in less than 700 words

2 min read

CX Design in less than 700 words

Customer Experience (CX) refers to customer experiences with a particular brand. That is, it focuses on the touchpoints that exist before, during and...

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