2 min read
Welcome aboard: Customer Journey (CX)
CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their Customer Journeys.
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CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their Customer Journeys.
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Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of...
4 min read
Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems...
3 min read
Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...
4 min read
What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...
4 min read
What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...
3 min read
If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...
4 min read
“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.
5 min read
If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder...