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Aileen Pierce

Welcome aboard: Customer Journey

2 min read

Welcome aboard: Customer Journey (CX)

CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their Customer Journeys.

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Design Thinking: what tools to use at each stage

4 min read

Design Thinking Tools

Design Thinking is a methodology, a way of thinking and processing ideas to come up with a innovative solution. In the words of Tim Brown - CEO of...

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Design Thinking

4 min read

Introduction to Design Thinking

Do you know what the world's largest media and entertainment conglomerate, aka Disney, digital accommodation platform Airbnb, management systems...

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How does the Value Proposition Canvas impact the customer experience?

3 min read

How does the Value Proposition Canvas impact the customer experience?

Let's first talk about the value proposition, what is that? Simply put, the value proposition of your business is that "something" for which a...

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Value Proposition Canvas

4 min read

Definitive guide: How to fill in the Value Proposition Canvas?

What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out...

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Value Proposition Canvas

4 min read

Introduction to Value Proposition Canvas

What is Value Proposition Canvas? To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model...

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Value Proposition Canvas: A gift for success

3 min read

When to use Value Proposition Canvas

If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and...

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Make continuous improvement of your processes a reality

4 min read

DMAIC: Make continuous improvement of your processes a reality

“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.

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Business Model Canvas

5 min read

Business Model Canvas: Osterwalder-Pigneur and alternatives

If you have ever searched for "Business Model Canvas" on the internet, I assure you that the first results referred to Strategyzer, Alex Osterwalder...

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