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Esteban Cordero

7 Key dimensions when implementing a CRM

7 min read

7 Key dimensions when implementing a CRM

A CRM, or Customer Relationship Management, is not just a tool or software; it is a strategic approach to managing a company's interactions with its customers. By centralizing customer information, automating marketing, sales, and service processes,...

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6 Key processes that a CRM must automate

8 min read

6 Key processes that a CRM must automate

We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution,...

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Disney is killing its customers' experience

7 min read

Disney is killing its customer’s experience

The essence of the Disney experience: Walt Disney, a name synonymous with magic, imagination, and unparalleled customer experience. It all began in a...

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Magento

3 min read

Magento 2.4.2: migration guide and version upgrade

eCommerce platforms have become a key component in the commercial architecture of every company, not only for trading (B2C) but also for...

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How to sell more through my eCommerce?

3 min read

How to sell more through my eCommerce?

6 steps to increase online sales Companies have begun to move their business processes from traditional to digital channels. As a particular and key...

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8 recommendations before starting your eCommerce project

4 min read

8 recommendations before starting your eCommerce project

The success of any eCommerce depends on a well-developed strategy that combines business processes, good design, usability, order structure and a...

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4 factors to achieve a better sales conversion in your ecommerce.

5 min read

4 factors to achieve a better sales conversion in your ecommerce.

One of the most immediate and high impact eCommerce strategies to increase online sales is to optimize the payment process. This can be achieved by...

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8-beneficios-de-un-CRM-omnicanal

2 min read

8 Benefits of an omnichannel CRM for your business

Customer experience in companies is undergoing big changes. The use of mobile devices, e-commerce, social networks and the explosion of data, is...

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What is eCommerce?

3 min read

What is eCommerce?

Electronic commerce, also known as E-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and the...

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