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Katerine Rodriguez | Feb 10, 2021
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain general aspects such as how a great buyer person could look, and its antonym, a negative buyer person...
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Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important...
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As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are...
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People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the...
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Have you ever wondered why is it that an infographic catches your attention?
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The buyer persona is the semi-fictitious representation of your ideal client, based on a joint investigation with different departments of your...
