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Meicel Valverde

How, why, and when to implement a loyalty plan!

4 min read

How, why, and when to implement a loyalty plan!

Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers?

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Customer Experience in 2023

2 min read

Customer Experience in 2023

In today's digital age, customer experience is increasingly important. Consumers have more choices and can easily share their experiences online....

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Omnichannel Strategy

4 min read

Retail, Christmas Season and Omnichannel Strategy

The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...

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Spark the interest of your prospects in follow-up mailings

3 min read

Spark the interest of your prospects in follow-up mailings

When sending an email to offer your products or services, it is crucial to have concrete and effective communication.

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Apple, innovation and example in user experience!

4 min read

Apple, innovation and example in user experience!

Part of the new era of technology is digitization, and in such a competitive market, whoever does not want to adapt to change runs a significant risk.

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Importance of Content Marketing in the Retail Industry

2 min read

Importance of Content Marketing in the Retail Industry

When we talk about content, directing, and sending information to our customers, we have to think that currently, what audiences are interested in is...

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Effective contract negotiation

3 min read

Effective contract negotiation

The day-to-day is based on doing business, selling, and closing contracts that help the company's growth and professionally. Negotiating an agreement...

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Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

2 min read

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...

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Cold Prospecting: 6 Mistakes made when making a call

4 min read

Cold Prospecting: 6 Mistakes made when making a call

Years ago, the way used by the prospecting managers of the companies was the phone call, a completely effective way to contact the person of interest...

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