4 min read
Sergio Gutierrez | Mar 30, 2023
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it helps to improve our products, services, and processes, making it a strategic tool for decision-making.
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It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral...
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Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with...
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Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...
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Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be...
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By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their...
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When we talk about functions, procedures, and business processes, we notice an important difference: the order. A function can be a process (such as...
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If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
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Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...
