A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it helps to improve...
It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral concept that...
Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with them even...
Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of their service can...
Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be made to shape...
By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their revenue, reduce their...
When we talk about functions, procedures, and business processes, we notice an important difference: the order. A function can be a process (such as generating a...
