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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Mar 30, 2023 2:00:58 PM
Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it helps to improve...

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Feb 27, 2023 2:12:29 PM
Six dimensions to understand customer experience

It is common to see that companies leave the customer experience in the hands of areas such as marketing and service. However, this is an integral concept that...

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Jan 31, 2023 3:04:07 PM
What is a value proposition?

Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with them even...

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Jan 18, 2023 5:02:43 PM
Improving customer experience in banks

Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of their service can...

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Nov 2, 2022 1:38:28 PM
Design Thinking & Customer Experience Design

Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be made to shape...

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Sep 21, 2022 1:32:26 PM
How to improve the customer experience with the value proposition?

By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their revenue, reduce their...

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Aug 24, 2022 11:28:40 AM
Key benefits of defining your processes

When we talk about functions, procedures, and business processes, we notice an important difference: the order. A function can be a process (such as generating a...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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