Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Nov 2, 2022 1:38:28 PM
Design Thinking & Customer Experience Design

Nowadays, it has become a necessity to understand what are the objectives and problems faced by customers. Based on this, strategic decisions must be made to shape...

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Sep 21, 2022 1:32:26 PM
How to improve the customer experience with the value proposition?

By focusing on the customer experience, companies generate greater loyalty from their buyers, grow their brand presence and, therefore, their revenue, reduce their...

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Aug 24, 2022 11:28:40 AM
Key benefits of defining your processes

When we talk about functions, procedures, and business processes, we notice an important difference: the order. A function can be a process (such as generating a...

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Jul 13, 2022 11:10:08 AM
The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his planet? If not, you...

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Jun 21, 2022 3:47:15 PM
Functions vs. processes Why do businesses fail?

Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to leverage the...

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Jun 20, 2022 3:21:16 PM
10 reasons to automate your business processes

In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation. 

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Jun 20, 2022 2:18:32 PM
Introduction to business process automation

Through the automation of assembly lines, in 1913, Henry Ford reduced the manufacturing time of an automobile from 12 hours to 1.5 hours; this allowed him to...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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