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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Jul 13, 2022 11:10:08 AM
The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his planet? If not, you...

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Jun 21, 2022 3:47:15 PM
Functions vs. processes Why do businesses fail?

Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to leverage the...

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Jun 20, 2022 3:21:16 PM
10 reasons to automate your business processes

In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation. 

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Jun 20, 2022 2:18:32 PM
Introduction to business process automation

Through the automation of assembly lines, in 1913, Henry Ford reduced the manufacturing time of an automobile from 12 hours to 1.5 hours; this allowed him to...

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May 26, 2022 4:20:16 PM
How to improve the Customer Experience?

Focusing attention on customers' activities and how they perform them makes it easier to find the key to redesigning processes that promise better service. When we...

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May 13, 2022 3:45:07 PM
How to be successful in Customer Experience design

It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of customer experience...

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May 12, 2022 4:56:00 PM
The power of Customer Experience Design

Have you ever had at least one lousy purchase in your life, not because what you buy is not of quality, but because of the experience during the process? For...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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