Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Nov 2, 2022 12:52:18 PM
Business Model Canvas: a new way to understand your customers

Business Model Canvas is a strategic tool that assists teams in creating a business model or for those that wish to have a guide that analyzes or refocuses the...

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Sep 22, 2022 12:06:39 PM
5 relevant aspects that make up a Customer Journey

Today, organizations are looking for the best channels to communicate with their customers or approach potential customers, establish solid relationships,...

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Aug 31, 2022 1:23:53 PM
How to define the best business indicators?

Achieving success in our organization, being more efficient, actively listening to our customers, and being ahead of the competition are some of the orders we want...

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Aug 4, 2022 9:04:38 AM
Use Case: Apply DMAIC in the Finance Industry

As in the retail or manufacturing industry, the financial sector does not escape having a high volume of daily transactions. Each transaction is data that will...

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Jul 13, 2022 12:06:00 PM
What is the Buyer Persona for, and how can I create one?

When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent. We're determined to take care of as many...

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Jul 13, 2022 11:40:10 AM
Buyer Persona in the Retail Industry

As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How can we ease their...

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Jul 8, 2022 4:12:40 PM
6 key steps to define your business processes

When we are part of an organization, we find different areas, which will be composed of teams and systems that perform various tasks. This synergy results in a...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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