The importance of banners on websites

Regarding advertising and customer experience, banners are an effective way to achieve both, either by showcasing your products or services, displaying your brand, or helping your users have better navigation on the site by showing the essential things on your banner.

A banner is an image displayed prominently, either at the top of a website or in some strategic area of the page, and is clickable, making it a great sales tool. It is used for different actions, but it is usually to communicate or show the page's most important content, as we will see below.

Index:

Types of banners

Are banners effective?

3 Important aspects to take into consideration

Types of banners

Although banners are generally called banners to any image format that serves as advertising on a page, some flags contain videos or dynamic images, widely used by large brands to capture visitors' attention.

Read more: 8 ways to increase your website conversion rate

Banners can be classified depending on their purpose and the type of strategy. Some of the most commonly used are:

• Featured Image:

The rectangular banner is positioned at the top of the page, usually below the main menu. It is where you usually put and promote products or special discounts with greater relevance to users. They are the ones that derive more traffic to the page because they are the most visible.

It can also be included as a slider or carousel to show several offers or highlight information at the same time and thus help users see the essential information in one place.

• Skyscrapper:

Vertical format banners are widely placed on the sides of the pages as they are integrated with the content. The most common measures are 120 x 600px. It can be fixed or floating.

• Pop-up banner:

It can be considered a type of banner, the classic Pop-up that appears as a pop-up window to show some promotion or important notice on the page. It usually occurs when you want to leave the site or have been surfing it for a few minutes.

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Are banners effective?

Banners are used for many purposes, the main one being advertising. In an eCommerce, banners are used internally to highlight products or to show special promotions, thus increasing the number of users accessing those offers. They can also use them to redirect to landing pages, social media campaigns, or email marketing.

Some benefits of using banners in your e-commerce are:

• They boost sales:

Attract user's attention by displaying promotions, new products, or best-selling products in your banner. You can direct those products so that users can buy them more easily.

• Better image of your eCommerce:

Placing featured images with good resolution projects a more attractive appearance for users visiting the site.

• Easy to implement and customizable:

Banners can be easily created, have a simple design, and have standard sizes that are easy to replace.

It is easy to create a design that meets the basic requirements, and they are easy to upload to the website.

• They enhance the customer experience:

Communication is the basis of a satisfactory customer experience. Providing them with informative, attractive, and simple shopping is some of the most critical aspects.

3 Important aspects taken into consideration

1. Always add a CTA

Banners should link to specific pages, either to a particular product, categories, or pages with important information.

2. Always add good quality images or videos

Being so eye-catching and used to generate advertising, it is necessary that they are pleasing to the eye and that they are photographs or videos of good quality.

3. Update them frequently

User's interest increases when they know your site is constantly updated with new promotions or products.

Finally, we conclude with the importance of banners for your e-commerce. Banners are an essential piece since, with them, you can take visitors to highlighted pages and show them the best of your products, discounts, or news.

Attracting traffic to the website and improving its image is one of the main objectives we must have. Advertising is an efficient task, and with the types of banners and the tips mentioned above is a straightforward and quick option to achieve it.

More content that helps to improve your eCommerce and provide a better experience for your customers:

• Promotional Tools in Magento 
• Gift Registry
• Cart Rules

There are certain elements that are essential for your eCommerce to give you a great customer experience, with this check list I will evaluate if it has everything you need.