Customer loyalty plays a fundamental role in the success and scalability of a company, especially extremely focused on the point-of-sale arm, so in that case we can maintain it for a while. Either a natural or customer-driven loyalty, or a proactive strategy focused on keeping customer purchases constant. Whatever the background and strategy, it is an issue that can be measured in many ways, depending on the business model and loyalty model used.
For example, since there are several types of strategy platforms in general, there will be different ways of measuring things because each type of loyalty program must be very adjusted to the reality of the company, but above all to the experience of the company. client.
Now, as it is well said, for each type of effort there may be key metrics and indicators to review. However, this infographic was designed so that it can cover most types of strategies. Customer loyalty refers to customer retention, such as the number of repeat customers. However, in today's competitive markets, customer loyalty also refers to brand perception, behavior and attitude towards the brand, as well as actions taken towards the company, such as online reviews, word of mouth, etc.
Considering these metrics is essential to see how much the loyalty efforts and strategies that are being carried out are working, and to evaluate if it is being effective to continue investing more time and money or if it is better to change strategy, since it is not reaching the expected results.
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