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A coupon is a perfect way to attract new customers to your store by offering them discounts on products you choose or that the customer has shown interest in (this can be discovered with Google Analytics and HubSpot tools).
Coupons help us appear more attractive than our competition, offering better prices than them. Marking a product with a discount makes it more desirable and more likely to be purchased than another that, although it may have a similar price, is not offered in a promotion.
Coupons are incredibly effective when used with an appropriate marketing campaign where we communicate to our future or former customers what our site has to offer, making our brand associated with promotions and attractive prices, incentivizing our name to be the first to come to mind when the need for a product we offer arises.
This coupons can be used to:
- Search for new customers.
- Improve the image of our brand.
- Increase presence in the market.
What are the benefits of using coupons?
Coupons can and should be used according to our inventory, offering what is of our interest to give it a more excellent outlet.
Thus, promotions could be created on the inventory that is:
Seasonal products
Offering products when they are in their peak sales time puts us in an excellent position to increase sales considerably compared to other marked periods. It is not for nothing that November and December are generally the highest sales months for most businesses.
Some seasons that can be considered:
- Winter/Summer.
- Back to School.
- Christmas.
- Valentine's Day (February 14th)
- Products that are soon to expire.
How to distribute our coupons
There are different ways coupons can be delivered to potential buyers inside and outside our online store, using everything from print to digital media.
Printed posters
On paper, handed out to our customers in physical stores or sent with a purchase, are an excellent way to deliver coupons that can be redeemed in our store, offering discounts on a future purchase.
Email Marketing
Email marketing is one of the most effective forms of communication with our customers as long as quality information is sent that is important to them, such as tips, recommendations, discounts, and valuable information.
On the other hand, poor communication via email can generate dissatisfaction and drive customers away from our brand, so it is necessary to send valid emails.
We can obtain our customers' email addresses by requesting them through the following:
- Loyalty programs.
- Data update forms.
- Newsletter subscription.
- Previous purchases.
- Exchange of information in exchange for a coupon.
Banners and Landing Pages
As part of our marketing strategy, we can display all the active promotions in our online store through images and text, attractively showing them in specific places to encourage sales.
>>Optimizing Landing Pages: Key for generating and converting Leads<<
Automatically applied in the online store
The easiest way for our customers to use coupons is for them to be automatically applied to the shopping cart or catalog without the user having to apply the coupon directly. This way, customers can see the discount applied directly without needing any previous action, generating an impulse to buy without going through any previous methods or the hassle of copying, writing, or applying the coupon on the site.
Fewer clicks, more sales.
Here are some simple promotional samples that can be used
When starting to create coupons on our site, we can create some of the following promotions that are simple to make and understand:
5% discount when a coupon is applied to a product. Fixed amount of value applied to the entire purchase. 10% discount on a category that is automatically used.
These discounts are easy to configure and will undoubtedly attract new customers to your site, increasing your sales.
Final Thoughts
Using coupons makes our sites more mobile and interactive, offering different promotions at different periods and changing the appearance of our store, prices, and content around the active coupons, thus avoiding being stuck in the same pattern.
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