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Magento: What is it and why use an eCommerce platform?

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Dec 27, 2021 11:31:53 AM
Magento Ecommerce

Magento Commerce, the best platform to manage your online orders and make shopping easier for users, creating better experiences and added value for your customers.

To start talking about Magento, first, know what an e-commerce platform is and why it is necessary to implement it in your company.

An eCommerce platform is a digital tool that allows companies looking to grow their sales and transform themselves digitally to create a virtual shop to offer their products and services online.

Amazon, OLX and even Mercado Libre are very popular online shops because they brought a traditional business model, such as retail sales, to the Internet, where millions of users browse for products and make purchases quickly, conveniently and securely.

A virtual shop works like any traditional shop, except that it does not have a physical space, payments are made through online services and the products are sent to the buyer's door by the company in charge.

eCommerce eliminates barriers, and brings people closer to the product and/or service they are looking for; all through a simple click, without having to go anywhere, much less having to waste time standing in long lines at establishments.

Types of business for the development of an eCommerce platform

We can find different types of businesses dedicated to the sale and marketing of products and services, depending on the branch in which the buyer is. Knowing how these businesses are divided or categorised will allow you to focus your e-commerce according to the type of business to be developed. The types that can be mentioned are the following:

Business to Business (B2B)

B2B transactions or sales are those that allow companies to market their products or services to other companies. Hence its name: business to business, since the negotiation management is done between organisations and not between individuals, and depending on the sector and the type of product/service, these negotiations can take weeks, months or even years.

An example of a B2B e-commerce platform are those engaged in selling raw materials, industrial and automotive parts and implements, among others.

Business to Consumer (B2C)

The B2C model is developed by companies focused on the end consumer. This type of model represents the majority of existing e-commerce because it refers to companies that offer their products and services directly to consumers without the intervention of third parties.

Some examples of industries that implement this type of model are those in retailing, among others.

Consumer to Business (C2B)

C2B focused business models have become more popular since the advent of the Internet. This type of business is mostly exploited by skilled labour that does not depend on a contract or company to offer its services, i.e. a freelancer.

Consumer to Consumer (C2C)

The C2C business model is the most common and well-known business model. It is the sale that is made from one individual to another, either through traditional channels such as physical shops or through the Internet. An example of a C2C e-commerce platform is Mercado Libre, OLX, Ebay and any other similar portal where people sell to others, but in smaller quantities.

An e-commerce portal does not necessarily belong to a single category, that is, there are virtual shops that can offer their products and services to both individuals and companies, as is the case of Amazon.

Since we talked a little about the generalities of e-commerce, what it is and what it is for, let's talk about Magento, an online commerce platform, with which you can carry out different types of projects related to Internet sales.

Magento allows the construction of a completely customised site and, in addition, to have absolute control over the functionalities of the sales channel.

Features and Advantages of Magento Commerce:

The best e-commerce experiences: Create personalised content and promotions in an agile way, ensuring the best shopping experience for the consumer.

Anytime, anywhere shopping: Expand your business reach and grow with new channels, on a single platform.

Reliable and intelligent platform: Run your business operations with the confidence that you can meet and exceed user expectations.

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Magento is available in two versions: Opensource and Enterprise, and some of the functionalities that can be implemented are as follows:

  • Order Management: This functions as the air traffic control of all business activities. Manage your orders coming in from all channels, this extension uses automated business logic to combine them with the best e-commerce fulfilment options to meet customer expectations.
  • Business Intelligence: Connect your organisation's systems and this functionality brings your data together automatically. Stay in control by managing everything with built-in functionality.
  • Magento Marketplace: Find a large number of extensions, free and premium themes, designed to revolutionise your digital business with high quality standards.

Looking to improve and increase the performance of your Magento shop is essential and with the products and services developed by these e-commerce pioneers you can maintain order and increase your online sales, including adding extensions such as:

Customer Service: Live chats, help desk integrations and more.

Payments and security: Quickly add payment processing enhancements, payment integrations and fraud prevention.

Marketing: Extensions for advertising, CRM, email marketing, SEO/SEM and marketing management automation.

Accounting and Finance: Extensions for integration with ERP systems.

Transport and Ordering: Address verification, order and warehouse management systems.

Website Optimisation: Extensions that can improve the control, hosting and performance of your website.

In short, Magento is a very secure and powerful tool, not only because of the large amount of content it allows you to manage but also because of its customisation capacity.

Magento is the best option to be in the online market, allowing your online shop to grow hand in hand with your business.

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