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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Mar 30, 2023 2:00:58 PM
Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it helps to improve...

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Mar 29, 2023 11:27:20 AM
What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no exception.

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Mar 27, 2023 4:12:23 PM
How, why, and when to implement a loyalty plan!

Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers? 

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Mar 27, 2023 2:18:55 PM
Use case: Processes in Formula 1
Formula 1, commonly abbreviated as F1, is the highest level of international single-seater racing. However, it is not only a sport but also a complex and lucrative...
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Mar 17, 2023 2:35:54 PM
How to configure the wishlist in Magento

E-commerce platforms offer the functionality to store lists of products that interest users. Also, this helps improve the customer experience by allowing them to...

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Mar 17, 2023 2:04:54 PM
Benefits of User Experience in Your Company's Ecommerce

Currently, many people prefer not to leave the comfort of their homes and do their shopping for clothing, shoes, accessories, food, technology, among others,...

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Mar 17, 2023 1:40:43 PM
Introduction to Adobe Commerce Coupons

A coupon is a perfect way to attract new customers to your store by offering them discounts on products you choose or that the customer has shown interest in (this...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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