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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

How to audit your business SEO?

3 min read

How to audit your business SEO?

Have you considered the importance of the performance of your website?

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What is a value proposition?

8 min read

What is a value proposition?

Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with...

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Advantages of marketing data management

4 min read

Advantages of marketing data management

First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.

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Six Thinking Hats

2 min read

Six Thinking Hats [Design Thinking]

According to Edward de Bono, confusion is a difficulty associated with thinking; this occurs because we try to do too much simultaneously. Bono also...

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How to improve the user experience on websites

4 min read

How to improve the user experience on websites

Before knowing how to improve the user experience on web pages, it is important to be clear about the concept of user experience. User experience...

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Case study: How does Coca-Cola do it in the digital world?

3 min read

Case study: How does Coca-Cola do it in the digital world?

Coca-Cola is undoubtedly one of the most recognized brands in the world, with a market presence that dates back to its beginnings in 1886 when John...

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Content personalization in Magento Commerce

2 min read

Content personalization in Magento Commerce

Magento is a robust eCommerce solution that has consolidated itself as one of the industry leaders and is quickly growing in popularity amongst...

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What is the value proposition and how to create one for your business?

3 min read

What is the value proposition and how to create one for your business?

A value proposition is an essential element in any business plan. It describes what makes our product or service different from the competition and...

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Improving customer experience in banks

8 min read

Improving customer experience in banks

Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of...

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