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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

What is User Experience (UX), and what is it for?

4 min read

What is User Experience (UX), and what is it for?

User Experience is the different perceptions and responses a person has when using a product, system, or service. There are many people in the world. For one person, the experience of using objects can be very different from the perceptions and...

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What is Content Marketing, and how will it evolve in the next decade?

3 min read

What is Content Marketing, and how will it evolve in the next decade?

Content Marketing is currently used to communicate different messages in different circumstances for the benefit of companies or even individuals. It...

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What is the Buyer Persona for, and how can I create one?

2 min read

What is the Buyer Persona for, and how can I create one?

When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.

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Buyer Persona in the Retail Industry

3 min read

Buyer Persona in the Retail Industry

As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How...

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The truth behind Buyer Personas

5 min read

The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...

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business rules for sales and service

3 min read

How to create business rules for sales and service teams with HubSpot?

Learn how to create business rules for sales and service with HubSpot and discover how this helps you follow up on opportunities.

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Liferay forms creation and configuration

2 min read

Liferay forms creation and configuration

Websites are no longer limited to being informational portals for businesses. Many aspects of the website contribute to the user experience, such as...

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How the food industry is automating business management

3 min read

How the food industry is automating business management

In the new commercial dynamics, sales processes have had to adapt to the demands of digital users. The change has dramatically influenced consumer...

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Effective contract negotiation

3 min read

Effective contract negotiation

The day-to-day is based on doing business, selling, and closing contracts that help the company's growth and professionally. Negotiating an agreement...

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