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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

What is a Buyer Persona?

2 min read

What is a Buyer Persona?

When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to choose, which one to resort to, or which one is crucial to focus on the efforts and resources. In...

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How it automates your sales team

3 min read

HubSpot Deal Pipeline: How it automates your sales team

Learn how to register businesses within HubSpot, and how to automate the Deal Pipeline to your sales team by tracking and approaching leads.

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Step-by-step guide on how to create tickets in HubSpot

2 min read

Step-by-step guide on how to create tickets in HubSpot

Discover what HubSpot service tickets are, what they do, and how they automate the service team and improve the customer experience.

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TESLA Lessons for the Business World

5 min read

TESLA Lessons for the Business World

The idea of buying a new car can be very seductive. Visiting dealerships on the weekend, sitting in the model that attracted us, strolling through...

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New HubSpot software releases for 2022!

3 min read

New HubSpot software releases for 2022!

Find out which new HubSpot software releases are in store for 2022 for the world's best CRM, according to G2. Stay tuned; many of them will be...

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Process improvement using As Is & To Be

2 min read

Process improvement using As Is & To Be

It is first essential to identify where the gap is to improve a process. That is, you define the current situation, analyze it and find the...

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Functions vs. processes Why do businesses fail?

5 min read

Functions vs. processes Why do businesses fail?

Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...

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 How to improve processes in a few steps?

2 min read

SIPOC: How to improve processes in a few steps?

If your goal is to improve a process, the first thing you must do is understand it. To do this, you need to get the information, define the step by...

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10 reasons to automate your business processes

5 min read

10 reasons to automate your business processes

In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation.

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