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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Introduction to business process automation

4 min read

Introduction to business process automation

Through the automation of assembly lines, in 1913, Henry Ford reduced the manufacturing time of an automobile from 12 hours to 1.5 hours; this allowed him to increase the wages of his workers even though he also reduced working hours from 9 to 8...

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Automate the follow-up of business opportunities with workflows

4 min read

Automate the follow-up of business opportunities with workflows

Discover how to develop automation for tracking business opportunities. Generate a personalized follow-up through automated business rules. Every...

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Cybersecurity in the financial industry

2 min read

Cybersecurity in the financial industry

With the advent of digitization, companies have more and more channels enabled on the network. Companies in the financial sector, banks, finance...

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account-based experiences with Adobe and Marketo

2 min read

Accelerating account-based experiences with Adobe and Marketo

A B2B sale is not an overnight process and identifying the most appropriate accounts to guide efforts is only the first step. In addition to...

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HubSpot Service Hub

2 min read

Service Tickets in HubSpot Service Hub

How to create a service ticket in HubSpot Service Hub? Discover what HubSpot service tickets are, their functions, and how they automate the service...

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automation

3 min read

Automation in the Retail Industry

Within the innovation processes of companies in the Retail Industry, there is a commitment to technology. It is not just a matter of e-commerce but...

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HubSpot Forecast Software

4 min read

HubSpot forecast software: The crucial indicator for management

Discover what HubSpot's forecasting software is, how it measures sales and customer service department results and manages sales team metrics.

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How to improve the Customer Experience?

5 min read

How to improve the Customer Experience?

Focusing attention on customers' activities and how they perform them makes it easier to find the key to redesigning processes that promise better...

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HubSpot Target Accounts

2 min read

HubSpot target accounts: What are they and what are they for?

Many companies have chosen to implement account-based marketing (ABM). This methodology has given marketing and sales teams the tools to interact and...

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