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CX INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Designing with empathy

2 min read

Designing with empathy (Design Thinking)

Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that you cannot ignore is the empathy stage. But what is empathy, and why is it important in this...

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HubSpot feedback surveys

5 min read

What are HubSpot feedback surveys, and what is their purpose?

Find out what HubSpot surveys are, what they are for, the types of surveys you can develop within the CRM and how they bring value to the customer.

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Design Thinking: think outside the box

2 min read

Design Thinking: think outside the box

It is easy to say that thinking outside the box allows us to solve complex problems innovatively, but putting it into practice can be a big challenge...

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What are HubSpot Payments, and how are they used?

3 min read

What are HubSpot Payments, and how are they used?

Find out what HubSpot Payments are, how you must use them, and how it helps your business facilitate the customer checkout experience.

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8 ways to increase your website conversion rate

4 min read

8 ways to increase your website conversion rate

One of the most important things to consider when implementing marketing strategies and methodologies is the conversion rate obtained according to...

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6 Content Marketing Metrics for Continued Success

4 min read

6 Content Marketing Metrics for Continued Success

To measure marketing campaigns and verify success, we must establish specific metrics. To help us identify control and continuous improvement points...

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Importance of customer experience design (CX)

2 min read

Importance of customer experience design (CX)

In today's highly competitive market, people have a variety of brands or entities to turn to when they need a product or service. For a company to...

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One Buyer Persona to rule them all

4 min read

One Buyer Persona to rule them all (CX)

Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?

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Art and science in Design Thinking

5 min read

Art and science in Design Thinking

Design is an important element for all companies. It is related to aesthetic as well as technical and strategic aspects, since it does not remain...

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