We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution, where...
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales services.
Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This simple fact...
Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical and...
Customer relationship management (CRM) systems play a crucial role in enabling companies to manage their interactions with both customers and prospects. From sales...
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to change this...
