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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Mar 24, 2020 10:57:27 AM
Is a CRM enough?

A few days ago, a business owner gave me a call asking me if I knew any “cheap” crm software for his real estate business office. This company has 4 employees and...

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Mar 24, 2020 10:40:10 AM
Dispense with digital marketing, the worst mistake of a company

Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last 2 years; It...

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Mar 24, 2020 9:37:29 AM
How can digital transformation help me optimize my hotel management?

After working more than 14 years in the hospitality industry today I can say that one of the great challenges hotels are facing, is how to exploit technology to...

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Oct 28, 2019 10:28:54 AM
Three-Step Guide to building your Buyer Persona

 

The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you and your team...

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Oct 28, 2019 10:20:00 AM
Buyer Persona: Key to the success of your business strategy

 

A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content strategy, and the...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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