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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Apr 24, 2023 10:13:33 AM
Importance of User Experience in website development
What can happen if a user enters a website that looks like it was developed in 2000? Chances are that they will quickly leave it and look for another website that...
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Apr 3, 2023 3:32:38 PM
The importance of customer experience in competitive differentiation

Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are listened to, that...

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Mar 30, 2023 2:00:58 PM
Key differences between a B2B Buyer Persona and B2C Buyer Persona

A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it helps to improve...

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Mar 29, 2023 11:27:20 AM
What is marketing automation and what are its benefits?

Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no exception.

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Mar 27, 2023 4:12:23 PM
How, why, and when to implement a loyalty plan!

Have you ever wondered why some companies have loyal and committed customers while others seem to have a constant turnover of new customers? 

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Mar 27, 2023 2:18:55 PM
Use case: Processes in Formula 1
Formula 1, commonly abbreviated as F1, is the highest level of international single-seater racing. However, it is not only a sport but also a complex and lucrative...
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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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