8 min read
Esteban Cordero | Oct 20, 2023
We are no longer in an economy of products, we are in an economy of experiences, increasingly accelerated by a digital and technological revolution, where interactions and transactions with customers occur at high speed. From a customer's click on a...
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3 min read
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
7 min read
Did you know that 86% of consumers are willing to pay more for an exceptional customer experience (Source: Customer Experience Study, 2020). This...
4 min read
Have you ever wondered why some technology projects succeed while others fail along the way? Recent research conducted by the Institute of Electrical...
5 min read
Customer relationship management (CRM) systems play a crucial role in enabling companies to manage their interactions with both customers and...
3 min read
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...
6 min read
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
2 min read
We already know what an ecommerce is, now let's see what functionalities and actions a software must fulfill to be considered an eCommerce.
6 min read
In an ever-evolving business world, where customer expectations are higher than ever and competition is fierce, a fundamental question arises: how...
