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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
May 14, 2020 3:08:40 PM
Innovate vs Invent

Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that covers all of...

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May 13, 2020 11:49:49 AM
“Interface vs. Experience” and other myths

You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web or mobile...

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Apr 24, 2020 5:54:03 AM
While many cry, sell tissues

In times of crisis you can see who has the skills to survive, grow and develop, and who simply will remain static. This is not alien to human nature, when we have a...

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Apr 2, 2020 8:23:51 AM
Case study: Starbucks success with the Inbound Marketing methodology

An example of this is Starbucks's customers. Starbucks is a company that for years has positioned itself as a worldwide leading brand in the coffee market. Since...

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Apr 2, 2020 6:29:21 AM
Traditional Marketing vs. Inbound Marketing

Have you ever received a call from a business offering you a service or product? Did you see a sign or advertisement on your way to work? Have they offered you...

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Mar 25, 2020 2:16:00 PM
How to sell more through my eCommerce?

6 steps to increase online sales

Companies have begun to move their business processes from traditional to digital channels. As a particular and key channel, ...

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Mar 25, 2020 1:50:48 PM
8 recommendations before starting your eCommerce project

The success of any eCommerce depends on a well-developed strategy that combines business processes, good design, usability, order structure and a methodology to...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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