One of the most immediate and high impact eCommerce strategies to increase online sales is to optimize the payment process. This can be achieved by understanding...
“Failing to Plan is Planning to Fail” -Chinese Proverb
The first stage of the DMAIC continuous improvement cycle is to define the problem (“Define”). In general,...
Carrying out the Digital Transformation in a Hotel is a great challenge because it implicates the adoption of new technologies in the different areas of the...
A few days ago, a business owner gave me a call asking me if I knew any “cheap” crm software for his real estate business office. This company has 4 employees and...
Not a long time from now, I had the chance of knowing a Hotel owner in the north side of the country. The hotel she owned had no visitors in the last 2 years; It...
After working more than 14 years in the hospitality industry today I can say that one of the great challenges hotels are facing, is how to exploit technology to...
Through previous blogs we have talked about the Buyer Persona and how this is the first pillar to create an effective Inbound Marketing strategy. If you have not...
