The Buyer Persona is the fictitious representation of your ideal customer and can be the key to the success of a Inbound Marketing strategy, so you and your team...
A Inbound Marketing strategy involves a specific set of things such as the channels that you will use to communicate with customers, the content strategy, and the...
The ability of people to innovate never ceases to amaze us, companies are continuously developing innovative products. Despite their innovations, companies lose...
In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of business models....
In simple words, a business model is the way in which a company creates, delivers, and captures market value. There are different tools to study business models but...
In the market, there are many options you can use to create an online store. You must know very well what your challenges and needs are, as this will facilitate the...
You decided to open an online store and had your first experiences with this strategy, but do you feel that you have fallen short of the expectation you had? It is...
