Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Apr 18, 2022 12:41:36 PM
Importance of customer experience design (CX)

In today's highly competitive market, people have a variety of brands or entities to turn to when they need a product or service. For a company to stand out and...

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Apr 18, 2022 10:00:49 AM
One Buyer Persona to rule them all (CX)

Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?

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Apr 13, 2022 7:49:53 PM
Art and science in Design Thinking

Design is an important element for all companies. It is related to aesthetic as well as technical and strategic aspects, since it does not remain only in the...

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Apr 13, 2022 7:16:59 PM
CX Design in less than 700 words

Customer Experience (CX) refers to customer experiences with a particular brand. That is, it focuses on the touchpoints that exist before, during and after the...

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Apr 13, 2022 6:41:35 PM
Welcome aboard: Customer Journey (CX)

CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their Customer Journeys.

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Mar 8, 2022 3:44:51 PM
Email marketing campaign with Marketo

Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education, or because of...

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Sep 30, 2021 12:00:56 PM
How does the Value Proposition Canvas impact the customer experience?

Let's first talk about the value proposition, what is that?

Simply put, the value proposition of your business is that "something" for which a potential customer...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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