To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model Canvas (BMC) is....
If you have any knowledge of Business Model Canvas you will know that it is a powerful tool that helps you to structure the backbone of your business, it teaches...
You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask yourself: What...
If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and operations...
Customers are no longer 100% concerned about price when buying. There is a belief that there are still markets where price is the only way to compete and the lowest...
Inbound Marketing and UX design must work together to provide our clients with a great experience in our business, that is why today I bring you this blog where you...
Introduction to Value Proposition Canvas
Alexander Osterwalder (creator of the business models Canvas) developed a tool that facilitates the design of the value...
