3 min read
Google Analytics: how and why it is important in UX
Currently, the digital world has captured both people in general and companies. At this time, many people visit websites to purchase products, hire...
Customer Experience (6)
4 min read
Key benefits of defining your processes
When we talk about functions, procedures, and business processes, we notice an important difference: the order. A function can be a process (such as...
5 min read
Definition of Customer Experience in 2022
Businesses are characterized by offering clients a product or service and engaging more with them. Still, the part after using the product or...
5 min read
The truth behind Buyer Personas
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
3 min read
How the food industry is automating business management
In the new commercial dynamics, sales processes have had to adapt to the demands of digital users. The change has dramatically influenced consumer...
3 min read
Why define the processes that affect the customer experience?
According to Gartner, when deciding where to shop, 64% of people consider the quality of the customer experience more important than price.
5 min read
TESLA Lessons for the Business World
The idea of buying a new car can be very seductive. Visiting dealerships on the weekend, sitting in the model that attracted us, strolling through...
5 min read
Functions vs. processes Why do businesses fail?
Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to...
5 min read
How to improve the Customer Experience?
Focusing attention on customers' activities and how they perform them makes it easier to find the key to redesigning processes that promise better...
