2 min read
Effective operational process for marketing sales and customer service
What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?
Customer Experience
3 min read
The art of value delivery: differentiation in a saturated market
According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
7 min read
Valuing each interaction in Sales Departments
Did you know that, according to estimates, on average, a company has only 7 seconds to capture the attention of an online customer before they decide...
3 min read
How to maximize customer lifetime value in sales and marketing?
What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...
3 min read
Customer Journey: what is it for?
The Customer Journey is the customer's journey from the first contact with the company until he/she makes the purchase and uses the after-sales...
3 min read
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...
6 min read
Innovation? Please come back when you have something more original
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
4 min read
What is Customer Relationship Management (CRM)?
Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...
3 min read
Large-scale personalization: Secrets of successful companies
Have you ever wondered how large companies manage to deliver personalized experiences to their customers, even when there are millions of them? A few...
