Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that if your...
Customers are no longer 100% concerned about price when buying. There is a belief that there are still markets where price is the only way to compete and the lowest...
Handling a company's day-to-day activities and managing customer enquiries is often complicated by the sheer number of processes and actions we perform. Of all...
Setting up and establishing a business has never been simpler, but growing a business is the real challenge. Where once short-sighted strategies were successful,...
From the first year of operation of any company, one of the main challenges in its day to day is the management of the relationship with its customers. Throughout...
It is no secret to anyone that, in this new digital era, businesses have been affected in many ways, both negatively and positively in terms of changes in their...
Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that covers all of...
