Have you ever wondered why your inbound marketing efforts are not reflected in your sales? Here is a list of symptoms that occur in organizations that suggest a...
The buyer persona is the semi-fictitious representation of your ideal client, based on a joint investigation with different departments of your company and focused...
Blogs have been proven to be an infallible tool, nowadays people buy after having researched a product, 70% of consumers learn about companies through articles (not...
When we have a website we want to appear in the first places of Google, since they are usually those that have more traffic. On several occasions we wonder why our...
You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web or mobile...
An example of this is Starbucks's customers. Starbucks is a company that for years has positioned itself as a worldwide leading brand in the coffee market. Since...
Have you ever received a call from a business offering you a service or product? Did you see a sign or advertisement on your way to work? Have they offered you...
