The Inbound Marketing methodology has been around since the mid-2000s, when marketing and sales began to be rethought to be less intrusive and more valuable to...
I would like to invite you to test how the integrations between a CRM and a marketing automation platform work, for this, I must first tell you what each tool is...
The website is the most important digital asset that a company has, because it is ours and we have control of what happens with it, other platforms such as social...
Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important because each one is...
As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are and how to...
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the jargon has not...
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers Journey, in these...
