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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Nov 19, 2020 6:23:00 AM
10 common problems of not applying Smarketing in your company

Have you ever wondered why your inbound marketing efforts are not reflected in your sales? Here is a list of symptoms that occur in organizations that suggest a...

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Nov 18, 2020 10:02:34 AM
How much do you know about the people who buy from your business?

The buyer persona is the semi-fictitious representation of your ideal client, based on a joint investigation with different departments of your company and focused...

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Sep 16, 2020 11:45:00 AM
Ultimate Guide: 10 Steps to Create a Blog That Delights

Blogs have been proven to be an infallible tool, nowadays people buy after having researched a product, 70% of consumers learn about companies through articles (not...

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May 15, 2020 8:05:55 AM
SEO and UX: how to retain the user to delight the search engine

When we have a website we want to appear in the first places of Google, since they are usually those that have more traffic. On several occasions we wonder why our...

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May 13, 2020 11:49:49 AM
“Interface vs. Experience” and other myths

You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web or mobile...

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Apr 2, 2020 8:23:51 AM
Case study: Starbucks success with the Inbound Marketing methodology

An example of this is Starbucks's customers. Starbucks is a company that for years has positioned itself as a worldwide leading brand in the coffee market. Since...

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Apr 2, 2020 6:29:21 AM
Traditional Marketing vs. Inbound Marketing

Have you ever received a call from a business offering you a service or product? Did you see a sign or advertisement on your way to work? Have they offered you...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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