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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Nov 24, 2020 12:49:57 PM
Build your B2B buyer persona properly

Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important because each one is...

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Nov 24, 2020 12:42:41 PM
Make your Buyer Persona memorable for your team

As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are and how to...

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Nov 24, 2020 12:31:50 PM
10 reasons why you need a Buyer Persona and not an Archetype

People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the jargon has not...

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Nov 24, 2020 12:24:40 PM
The Buyer's Journey in Inbound Marketing Strategies

Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers Journey, in these...

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Nov 24, 2020 11:57:32 AM
Creating effective Inbound Marketing campaigns for B2B companies

Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and seeing messages...

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Nov 24, 2020 11:44:33 AM
How long does an Inbound strategy take to give results?

In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that the customer is...

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Nov 24, 2020 10:09:54 AM
Create your own infographic with these simple steps

Have you ever wondered why is it that an infographic catches your attention?

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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