Many times we invest time, effort and money in hiring marketing gurus, advertising agencies or taking hours and hours of courses on digital marketing and at the end...
Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that covers all of...
“Failing to Plan is Planning to Fail” -Chinese Proverb
The first stage of the DMAIC continuous improvement cycle is to define the problem (“Define”). In general,...
In simple words, a business model is the way in which a company creates, delivers, and captures market value. There are different tools to study business models but...
Nowadays there seems to be a lot of confusion regarding business processes since the term is widely used and heard, but many are not well aware of what it is. In...
