What is a business without customers? A failed project. Having a competitive advantage gives companies a unique value, which allows them to stand out in today's...
To explain what Value Proposition Canvas (VPC) is, I think it is important to first mention what Business Model Canvas (BMC) is....
This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas. To learn more about business models I...
Have you heard of the term "Account-Based Marketing" before, does it sound familiar or not at all? If your answer is no, what you should know is that if your...
If you have any knowledge of Business Model Canvas you will know that it is a powerful tool that helps you to structure the backbone of your business, it teaches...
You have probably heard many times the name of this famous canvas to analyse your value proposition from the customer's point of view. Still, you ask yourself: What...
If you have ever googled "business model", "value proposition" or similar terms, you will have come across Strategyzer. Strategyzer is a strategy and operations...
