The 4 most common mistakes when creating your B2B buyer persona
When designing your B2B buyer personas, it's common to make the mistake of not considering key aspects that differentiate them from B2C personas....
Marketing
Marketing and social media automation in your CRM
Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve...
Balance between chatbots and human attention
Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...
Understanding attribution models for effective marketing
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
ABM strategy, the gateway to closing B2B Deals
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
Effective operational process for marketing sales and customer service
What sets organizations apart that thrive and keep customers satisfied amid intense competition? How is sustained growth and prominence achieved?
The art of value delivery: differentiation in a saturated market
According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
Buyer Persona: The Key to Customer-Centric CRM
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
How to maximize customer lifetime value in sales and marketing?
What can keep a customer coming back again and again, even when there are seemingly endless options in the marketplace? How can you secure not just a...
What is SEO and why is it important?
Have you ever wondered how some websites appear in the top results of Google while others get lost on the subsequent pages? Did you know that 75% of...
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