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Retail, Christmas Season and Omnichannel Strategy
The end of the year holidays are times that brings with them a big boost in consumption, and as a consequence of this, most retail companies prepare...
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4 key factors in creating a successful Buyer Persona
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
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Trends to follow in Content Marketing: Statistics for 2022
Before we start telling you about some trends for 2022, let's know in depth what content marketing is and all its implications.
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Why is content marketing crucial for your sales team?
Discover why content marketing is crucial for your sales team. Develop effective strategies and adapt their use to your business areas.
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Importance of Content Marketing in the Retail Industry
When we talk about content, directing, and sending information to our customers, we have to think that currently, what audiences are interested in is...
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Adobe Summit 2022: Highlights
New Adobe Summit, find out what's trending, what's new, what's hot, and what's next for Adobe.
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What is Content Marketing, and how will it evolve in the next decade?
Content Marketing is currently used to communicate different messages in different circumstances for the benefit of companies or even individuals. It...
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Marketo Engage leader in the Gartner 2020 Quadrant Lead Management
In today's world, users do not buy the same way as they did 10 or 15 years ago. Nowadays, the concept of "Customer Experience" is frequently heard,...
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HubSpot target accounts: What are they and what are they for?
Many companies have chosen to implement account-based marketing (ABM). This methodology has given marketing and sales teams the tools to interact and...
