Lead Scoring application guide
One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...
Marketing (3)
4 key factors in creating a successful Buyer Persona
Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
Improve your profile and get better leads on LinkedIn
LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...
Spark the interest of your prospects in follow-up mailings
When sending an email to offer your products or services, it is crucial to have concrete and effective communication.
What is the Buyer Persona for, and how can I create one?
When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.
The truth behind Buyer Personas
If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...
What is a Buyer Persona?
When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...
How to create a SEO strategy on HubSpot
Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...
One Buyer Persona to rule them all (CX)
Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?
Lead or qualified lead? Generation of effective sales
Every business needs to generate sales, for this, you must have customers, and before you issue any purchase, it had to go through a process,...
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