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GROWTH INSIGHTS

Blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Marketing (3)

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2 min read

Lead Scoring application guide

One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...

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2 min read

4 key factors in creating a successful Buyer Persona

Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...

Improve your profile and get better leads on LinkedIn

6 min read

Improve your profile and get better leads on LinkedIn

LinkedIn is a professional network with over 400 million users. It would help if you learned how to make your profile stand out with such an...

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3 min read

Spark the interest of your prospects in follow-up mailings

When sending an email to offer your products or services, it is crucial to have concrete and effective communication.

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2 min read

What is the Buyer Persona for, and how can I create one?

When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent.

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5 min read

The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his...

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2 min read

What is a Buyer Persona?

When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...

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3 min read

How to create a SEO strategy on HubSpot

Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...

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4 min read

One Buyer Persona to rule them all (CX)

Have you ever wondered how do I win customers over my competitors in addition to incorporating good marketing practices?

Lead or qualified lead? Generation of effective sales

5 min read

Lead or qualified lead? Generation of effective sales

Every business needs to generate sales, for this, you must have customers, and before you issue any purchase, it had to go through a process,...

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