5 min read
Understanding attribution models for effective marketing
Has your company ever applied a methodology that certifies the performance of your company's overall conversion through marketing channels,...
Marketing
3 min read
Why define the marketing process for a CRM platform?
A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
2 min read
Customer segmentation: the key to a personalized experience
Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...
4 min read
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
4 min read
What is marketing automation and what are its benefits?
Automating processes is not a new topic, for years companies have been looking for ways to maximize their resources and marketing departments are no...
3 min read
How to audit your business SEO?
Have you considered the importance of the performance of your website?
4 min read
Advantages of marketing data management
First, it is important to know the definition of marketing data before knowing the advantages of marketing data management.
4 min read
Content marketing: The paradigm shift in the industry
The industry is a segment, in many cases complex, with many players and also very diversified in the types of B2B businesses that are handled.
2 min read
Lead Scoring application guide
One of the most critical aspects for a company is the management of its customers and how to determine if they are potential customers or not in...
