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Infographic: The 8 Pillars of an Inbound Marketing Campaign
Inbound marketing, despite its expansion, is a relatively new methodology. This way of selling without selling is the most effective way to respond...
Methodology (2)
4 min read
UX: a lever that drives the entire sales cycle
What is UX? User Experience is the design that is in charge of improving the usability of a product, service, or system, that is, its efficiency,...
4 min read
Design Thinking: What is its importance in the customer experience?
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of...
2 min read
Hubspot marketing campaign management
When we think about creating an Inbound campaign, as professionals in the marketing area, we detect the need to use different tools to create...
3 min read
Omnichannel in your marketing strategy
Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know...
4 min read
What is User Experience (UX), and what is it for?
User Experience is the different perceptions and responses a person has when using a product, system, or service. There are many people in the world....
2 min read
What is a Buyer Persona?
When we look for strategies and tools for our business to use in sales and marketing, we may have several options, but we do not know which one to...
3 min read
How to create a SEO strategy on HubSpot
Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...
2 min read
Designing with empathy (Design Thinking)
Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that...
