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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Aug 26, 2021 2:47:30 PM
What is Account-Based Marketing?

There are several types of strategies to reach an ideal prospect, but one of the most effective is Account Base Marketing, which focuses on knocking on the right...

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Jul 15, 2021 11:51:20 AM
What are leads and why are they key to inbound marketing?

If a person comes to our website and we have no data, how can we know if this person is going to become a qualified or unqualified customer. This is a quite common...

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Jul 9, 2021 10:57:58 AM
What is inbound marketing and how to apply it successfully in 2021?

The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where Inbound Marketing...

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May 25, 2021 5:03:30 PM
7 reasons why to use the SIPOC to create your Customer Journey Map

How much should we learn from other disciplines? David Epstein's book"Rank: How Generalists Succeed in a Specialized World"explains the following: "The way to...

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Mar 31, 2021 10:02:10 AM
How a Buyer Persona improves the Sales Process

Imagine calling someone who doesn't know about you and you don't know about that person either, but you need to sell them. Does it sound logical to you? Neither do...

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Mar 17, 2021 10:42:30 AM
Difference between Customer Journey and User Journey.

Difference between Customer Journey and User Journey.

In the digital age, more and more terms appear and become common to use, however, they are often used in the...

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Mar 1, 2021 7:12:56 AM
Content ideas for each stage of the Buyer Journey

Normally, people only show interest in acquiring a product or service when they must satisfy a need and it solves it. In other words, they only pay attention to...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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