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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Jul 13, 2022 12:06:00 PM
What is the Buyer Persona for, and how can I create one?

When we are in our workday, we tend to get consumed by the operational and put aside what is essential for what is urgent. We're determined to take care of as many...

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Jul 13, 2022 11:40:10 AM
Buyer Persona in the Retail Industry

As part of a team in the organization, we have to face different challenges our customers present to us: how can we help them with their pain? How can we ease their...

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Jul 13, 2022 11:10:08 AM
The truth behind Buyer Personas

If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his planet? If not, you...

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Jun 21, 2022 3:47:15 PM
Functions vs. processes Why do businesses fail?

Companies are usually structured by function, which is not a bad thing at all. Still, if you don't have process management, it will be harder to leverage the...

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Jun 20, 2022 3:21:16 PM
10 reasons to automate your business processes

In 2021, the global automation market was estimated at $214.3 billion, of which $74 billion corresponded to process automation. 

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May 13, 2022 3:45:07 PM
How to be successful in Customer Experience design

It is no secret that a company's most important resource is its customers; the business's success depends on them, which is why the concept of customer experience...

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May 10, 2022 5:22:13 PM
DMAIC and other Six Sigma tools to drive continuous improvement

A few months ago, near my house, a family decided to start a business and use part of their garage as a bakery. They put up a display case, had their ovens, a nice...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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