This blog will explain what a BMC is and a step-by-step explanation of how to define a business model with this famous canvas. To learn more about business models I...
“Life is a process”. If you think about it, it doesn't take too much philosophizing to realize that this is so. Life is a process.
Customer Journey in services
The world of marketing and sales is dynamic, trends and challenges change constantly and unexpectedly, accelerating technology...
In today's highly competitive market, people have a wide variety of brands or entities to turn to when they need a product or service. For a company to stand out...
Imagine that at work you heard mention of a new fashionable restaurant in the mountains, suddenly all your acquaintances talk about that place, the advertising on...
The consumer goods industry, also called CPG (Consumer packaged Goods), in 2019 represented 635 billion dollars for the United States. It should be noted that this...
Have you ever heard of business models? This concept is quite old, it was introduced at the beginning of the 20th century. The oldest business model is called ...
