3 min read
Secret Tool for a Better Customer Journey Map: Lean Six Sigma
Do you want to give the customer the best experience in the purchase process, but do not know how? The first step is to understand what you are...
Strategy (7)
4 min read
7 reasons why to use the SIPOC to create your Customer Journey Map
How much should we learn from other disciplines? David Epstein's book "Rank: How Generalists Succeed in a Specialized World" explains the following:...
3 min read
Customer Journey and Customer Journey Maps in 900 characters
Are you interested in the word delight once you hear it? In the field of customer experience, this word is used to refer to creating a positive...
3 min read
4 Ways CRM supports loyalty strategy
When marketing managers consider how to build direct and lasting relationships with customers, they often think of CRM and loyalty initiatives as...
2 min read
Difference between Customer Journey and User Journey.
Difference between Customer Journey and User Journey. In the digital age, more and more terms appear and become common to use, however, they are...
4 min read
How to optimize your content strategy with the Customer Journey
Perhaps you may wonder how to start a Customer Journey depending on the steps to follow when it comes to developing our strategy.
2 min read
Inbound marketing strategy on social networks: Buyer's Journey
Social media has become a critical medium for key contact with our prospects and potential customers, this contact is formed by actively researching...
2 min read
Create an inbound marketing strategy on social media: 4 step guide
Currently, social networks are the best tool for planning and creating sales strategies, since they have a lot of potential for your business. That...
4 min read
The Buyer's Journey in Inbound Marketing Strategies
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers...
