Social media has become a critical medium for key contact with our prospects and potential customers, this contact is formed by actively researching them before a...
Currently, social networks are the best tool for planning and creating sales strategies, since they have a lot of potential for your business. That is why, also...
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers Journey, in these...
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that the customer is...
As part of the administration of an online store it is possible that, depending on the business model and rules that you want to follow, it is necessary to...
The ability of people to innovate never ceases to amaze us, companies are continuously developing innovative products. Despite their innovations, companies lose...
In 2008 Alexander Osterwalder (business scientist and co-founder of Strategyzer) developed a tool to facilitate the analysis and visualization of business models....
