6 min read
Why do an onboarding process before implementing a software?
Discover the importance of mapping out and leading an onboarding process before implementing any business automation, customer experience, or CRM...
Strategy
5 min read
Capturing value through effective business strategies
In a highly competitive and ever-evolving market, a company's ability to capture value is fundamental to its long-term success. Effective business...
3 min read
Design Thinking: What is it used for and what are its stages?
Did you know that 84% of design projects fail due to a lack of understanding of users' real needs? Design thinking is a methodology that seeks to...
4 min read
What is Customer Relationship Management (CRM)?
Nowadays, worldwide, companies need to keep their data, customer data, processes, reports, strategies, among many other aspects, in order to be...
3 min read
Why should strategy precede technology?
In the digital era in which we live, technology has become the mainstay of many companies and industries, promising innovations and solutions to...
3 min read
Benefits of using a CRM in your business: A boost for success
In today's business world, effective customer relationship management is essential for success and sustainable growth. This is where CRM, a...
3 min read
How to measure customer experience? Tools, platforms and metrics
Have you ever considered the impact of customer experience measurement on your business sales?
4 min read
The importance of customer experience in competitive differentiation
Today, consumers expect much more than just products and services: they are looking for a unique experience that makes them feel that they are...
4 min read
Key differences between a B2B Buyer Persona and B2C Buyer Persona
A Buyer Persona is a semi-fictional representation of an ideal customer used to understand customer needs, desires, and behaviors. Used well, it...
