Many companies are clear about their promise to their customers; some even know why the client wants them since they maintain good communication with them even...
According to Edward de Bono, confusion is a difficulty associated with thinking; this occurs because we try to do too much simultaneously. Bono also argues that...
A value proposition is an essential element in any business plan. It describes what makes our product or service different from the competition and why customers...
Banks face barriers to growth, like market instabilities that increase their operating costs and decrease their profits. Meanwhile, the quality of their service can...
Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional reaction by...
Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer experience...
We face challenges that test our creativity and ingenuity every day, so we must generate ideas to address various challenges. However, only some of those ideas...
