What is HubSpot SEO?

Learn about SEO, how it works within HubSpot, its tools and how to use it to generate more qualified leads for your business, and in what other ways it benefits your business.

Surely in your company, you have heard about SEO, maybe you know it so well that you use it daily or maybe it is the first time you hear about it. SEO stands for "Search Engine Optimization". Which we translate as search engine optimization.

Well, SEO is a tool that companies use to generate strategies and techniques that focus on improving and displaying the content of a company's website in search engines.

In this blog, we will discuss in more depth what SEO is within HubSpot, its functions, how to apply it within the CRM to increase leads, and how it benefits your company.

• What is HubSpot SEO and how to use it?
• How to apply SEO to increase leads?
• SEO Tool Usage and Important Elements
• How does HubSpot SEO benefit your business?

What is HubSpot SEO and how to use it?

HubSpot is an extremely powerful CRM, in its software it has a tool in charge of content optimization, website development, performance reporting, and positioning your brand in searches, which is HubSpot SEO. 

HubSpot tests the performance of the content created on the website and provides configurable recommendations to improve that content. It is possible to define keywords and topics concerning the areas you are researching, link your business web pages and, put them together by easy-to-navigate branches.

This tool within the Marketing Hub module aims to simplify processes and research tasks to help marketing teams focus on content strategies. 

How to apply SEO to increase leads?

The increase of leads is a process that requires a large investment of time, if it is required to work actually, you must apply the following methods for any marketing strategy of a business, such:

• Increased website traffic: Growth in visitation, by generating more visits, the chances of gaining leads will increase.
• Use of Methodologies: Materialize and support inbound marketing strategies. 
• ROI: Your ROI, could give very satisfactory returns for your business.
• Simplify tasks to generate valuable content: When marketing teams are freed from investigation tasks by topics and create more content, the growth of this will generate an increase in search engine traffic for your company.
• Recognition: A company or organization highly positioned in search engines is not only found but increases its margins of getting more leads.
• Profitability vs. excessive advertising: It is much more profitable than paying month after month for advertising.

Using the SEO Tool and Important Elements

This HubSpot tool is responsible for analyzing each of the Website URLs of your company's content linked in the CRM. Both the primary and secondary domains. As previously mentioned, HubSpot's SEO generates recommendations and these are divided into several parts, some of them are:

• Accessibility: Here you can check the language classified on the site and verify that all pages have the necessary attributes to operate effectively. 
• Review of the indexation level: The indexation is in charge of checking the links of the pages and that they are well configured. In doing so, it checks that the text on the pages is descriptive in nature and not generic. In other words, this means that the texts are differentiated from those of the pages themselves.
• Mobile Experience: HubSpot SEO reviews and tests various elements of the experience on other devices within the mobile tool, elements such as matching the width of the page to the viewport. Clicks within the page can be made by web users without any problem. 

• Eligible texts: HubSpot's SEO tests that the page texts can be displayed without problems. For HubSpot's purposes, HubSpot recommends a size of 12 pixels or more.

How does HubSpot SEO benefit your business?

HubSpot's SEO tool helps businesses to plan and develop content related to topics that build authority and improve their brand's search engine rankings. There are 5 benefits of using HubSpot SEO and these are:

• The main objective of SEO is to improve and highlight the reputation and digital notoriety of your company in search engines.
• Technical SEO aims to improve the customer experience, as well as increase organic lead traffic.
• Constant optimization of web pages. 
• It works as a lead filter, separating false leads from the real buyer personas of your company.
• Developing more qualified leads increases sales.

If you would like to learn more about how to automate SEO processes through the use of customer experience-centric methodologies, schedule a meeting with our team at Imagineer.