6 min read
Optimize your business processes
This article arises after asking the following questions: Who doesn't like to improve? Who doesn't seek optimization in their daily tasks? Is there...
Methodologies
8 min read
ABM strategy, the gateway to closing B2B Deals
If 86% of marketers say their ABM strategies acquire more customers than traditional methods, improving customer lifetime value by reporting up to a...
2 min read
Buyer Persona: The Key to Customer-Centric CRM
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better...
