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Customer Experience Insights

Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

Customer Experience  Insights
Mar 31, 2021 10:12:16 AM
The Sales Process: The Backbone of a Successful Sales Effort

Rarely was a successful effort in the sales team impromptu. Companies that achieve tangible results offer guidance to their salespeople, and those who follow a...

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Mar 1, 2021 10:36:14 AM
Customer Journey Map: What it is and how to create one?

Have you ever thought that the process of your purchase or of any person implies a previous process until you make or carry out the transaction? 

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Feb 11, 2021 12:55:53 PM
8 actions that you can implement in your company this year.

A new year has started. You have wondered what your resolutions are for this year? Research has found that companies that make resolutions are 10 times more likely...

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Nov 25, 2020 2:26:23 PM
What is Inbound Sales and how is it related to Inbound Marketing?

The Inbound Marketing methodology has been around since the mid-2000s, when marketing and sales began to be rethought to be less intrusive and more valuable to...

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Nov 24, 2020 12:24:40 PM
The Buyer's Journey in Inbound Marketing Strategies

Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers Journey, in these...

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Nov 24, 2020 11:57:32 AM
Creating effective Inbound Marketing campaigns for B2B companies

Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and seeing messages...

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Nov 24, 2020 11:44:33 AM
How long does an Inbound strategy take to give results?

In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that the customer is...

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Customer Experience Insights is a blog to share ideas, experiences and the vision of how to adopt better Customer Experiences in our organizations.

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Customer Experience is not a product, it is an Experience
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