When we have a website we want to appear in the first places of Google, since they are usually those that have more traffic. On several occasions we wonder why our...
Many times we invest time, effort and money in hiring marketing gurus, advertising agencies or taking hours and hours of courses on digital marketing and at the end...
Whenever I start a presentation I ask the question of what innovation means to people; I always get different answers, but in general the idea that covers all of...
You've probably heard about UX (User Experiences) and UI (User Interfaces), nowadays they are very used terms, mainly by companies dedicated to web or mobile...
In times of crisis you can see who has the skills to survive, grow and develop, and who simply will remain static. This is not alien to human nature, when we have a...
An example of this is Starbucks's customers. Starbucks is a company that for years has positioned itself as a worldwide leading brand in the coffee market. Since...
Have you ever received a call from a business offering you a service or product? Did you see a sign or advertisement on your way to work? Have they offered you...
