Understanding your B2B buyer persona always has to be the main element in your marketing strategy, and knowing them thoroughly is very important because each one is...
As you will remember in our blog about How much do you really know about the people who buy from your business? We explained what buyer persona are and how to...
People and archetypes are in some sense very close but they are different. In marketing terminologies tend to be confused due to the fact that the jargon has not...
Now that we have built the Buyer Persona, the first pillar of the inbound strategy, what's next? Well let's look at the second pilar, the Buyers Journey, in these...
In a reality as technological as the one we are living in, the level of automation and efficiency that can be achieved in an eCommerce depends on ourselves. In the...
Already for some years, the method in which people communicate and consume information has undergone dramatic changes, the amount of advertising and seeing messages...
In 2004, Brian Halligan, Dharmesh Shah, and David Meerman began to develop modern inbound marketing methodology, a method that has the premise that the customer is...
