Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better understanding of...
A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To make the most...
A value stream map (VSM) is a powerful tool used in continuous improvement methodologies such as Lean and Six Sigma to visualize and analyze the flow within a...
Do you want to generate an extraordinary customer experience? Do you want to design a service that satisfies consumers?
According to Edward de Bono, confusion is a difficulty associated with thinking; this occurs because we try to do too much simultaneously. Bono also argues that...
By 2022, according to Insider Intelligence in its global e-commerce forecast, "retail sales will grow 5% year-on-year to more than $27.33 trillion." This...
