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Aileen Pierce | Nov 07, 2023
Currently, "understanding" customers goes far beyond demographic data. For this reason, buyer personas and other tools that allow for a better understanding of buyers have become relevant. But it's not just about putting motivations and customer...
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A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers. To...
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A value stream map (VSM) is a powerful tool used in continuous improvement methodologies such as Lean and Six Sigma to visualize and analyze the flow...
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Formula 1, commonly abbreviated as F1, is the highest level of international single-seater racing. However, it is not only a sport but also a complex...
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Do you want to generate an extraordinary customer experience? Do you want to design a service that satisfies consumers?
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According to Edward de Bono, confusion is a difficulty associated with thinking; this occurs because we try to do too much simultaneously. Bono also...
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By 2022, according to Insider Intelligence in its global e-commerce forecast, "retail sales will grow 5% year-on-year to more than $27.33 trillion."...
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Do you understand what the primary needs your customers seek to satisfy are? What is their objective, and what frustrates them in the process? Do you...
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Do you think all people buy the same way? Let's see, will a teenager with a summer job have the exact needs of a 30-year-old adult? Will the content...
