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Katerine Rodriguez

investment in ads in times of crisis

3 min read

Key strategies for investing in ads in times of crisis

No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours, with a growing level of unemployment and a pandemic that exacerbated a depression that had already...

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Optimizing Landing Pages: Key for generating and converting Leads

2 min read

Optimizing Landing Pages: Key for generating and converting Leads

The landing page must impact the user both in the form (design) and in the background (content). Learn everything you need to know to carry out this...

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What are leads and why are they key in inbound marketing?

2 min read

What are leads and why are they key to inbound marketing?

If a person comes to our website and we have no data, how can we know if this person is going to become a qualified or unqualified customer. This is...

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Quality content in times of crisis

4 min read

6 Ideas for Content Marketing in Times of Crisis

Consumer trust in businesses has declined in recent years and it's no secret.

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Maslow's Pyramid

3 min read

Maslow's Pyramid: what it is and how to apply it in marketing

Have you ever thought about how needs can be related to the search for problem solving in our environment? Abraham Maslow in 1954 developed five key...

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How a Buyer Persona improves the Sales Process

3 min read

How a Buyer Persona improves the Sales Process

Imagine calling someone who doesn't know about you and you don't know about that person either, but you need to sell them. Does it sound logical to...

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How to optimize your content strategy with the Customer Journey

4 min read

How to optimize your content strategy with the Customer Journey

Perhaps you may wonder how to start a Customer Journey depending on the steps to follow when it comes to developing our strategy.

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Own, paid and earned advertising: choose your best tactic

2 min read

Own, paid and earned advertising: choose your best tactic

When deciding on the best channel to communicate with your potential prospects, you must consider many factors that may intervene in your message,...

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In times of recession never stop investing in advertising

3 min read

In times of recession never stop investing in advertising

No one knows exactly how or when it will arrive, but the truth is that the economic crisis could knock on the doors of a weakened economy like ours,...

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