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Sofía Madriz

Google Analytics: how and why it is important in UX

3 min read

Google Analytics: how and why it is important in UX

Currently, the digital world has captured both people in general and companies. At this time, many people visit websites to purchase products, hire services, and get information, among others.

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Definition of Customer Experience in 2022

5 min read

Definition of Customer Experience in 2022

Businesses are characterized by offering clients a product or service and engaging more with them. Still, the part after using the product or...

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UX Design vs. UI Design

2 min read

UX Design vs. UI Design

Digitalization has taken a fundamental part in the world. It is no longer customary to work without electricity and internet, many companies are...

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11 sales productivity indicators you should know

3 min read

11 sales productivity indicators you should know

In a company, the sales team is a fundamental part since, through it, people or other companies come to acquire the services, products, or systems of...

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What is User Experience (UX), and what is it for?

4 min read

What is User Experience (UX), and what is it for?

User Experience is the different perceptions and responses a person has when using a product, system, or service. There are many people in the world....

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What is Content Marketing, and how will it evolve in the next decade?

3 min read

What is Content Marketing, and how will it evolve in the next decade?

Content Marketing is currently used to communicate different messages in different circumstances for the benefit of companies or even individuals. It...

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