3 min read
Mauricio Lang | Aug 12, 2021
Customers are no longer 100% concerned about price when buying. There is a belief that there are still markets where price is the only way to compete and the lowest priced product will always sell the most. It is a mistake to believe this and a...
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Every company has many systems and types of information it can collect from its business and/or its customers. It's no secret that the more...
4 min read
We all enjoy and admire the great work that Disney does year after year when it comes to continue producing movies and series that truly captivate a...
3 min read
When marketing managers consider how to build direct and lasting relationships with customers, they often think of CRM and loyalty initiatives as...
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There are several ways to measure and increase the sales levels of a store, either online or physical, and one of them is to increase the average...
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When retailers focus on customer service, they often consider how they can improve all points of contact and service to drive more sales, because...
5 min read
Customer loyalty programs are at their core, mechanisms used to alter the behavior of specific customers. However, the behaviors that brands want...
2 min read
In most stores and businesses, it is much more expensive (up to 5 times more expensive) to get new customers than to sell to customers who already...
